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Born to Scent

Your brand parfume

We create a unique fragrance for you, as unique as your brand is

At Born to Scent we are specialised in creating innovative olfactory branding strategies using scent as
your best communication tool.

Olfactory branding uses the sense of smell to create a unique immersive, sensory and emotional experience for your customers and to make your brand unforgettable.

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The Scent

is the key to our memory

The sense of smell

is, of all senses, the sense that most affects our emotions and memory. It is directly connected to the hippocampus, amygdala and limbic system-the areas of our brain most related to emotions and memories. Therefore, a scent can evoke many positive memories and emotions in a split second, allowing your brand to create an unbreakable connection with your consumers.
“Perfume has a more convincing persuasive force than words, appearance, feeling and will. One cannot reject the persuasive force of scent, it penetrates us like the air we breathe penetrates our lungs, fills us, totally dominates us there is no way to oppose it.” Patrick Suskind

75% of our emotions are driven by scent

THE MOST POWERFUL TOOL FOR AMPLIFYING YOUR BRAND IDENTITY AND VALUES

Creating a strong emotional connection between customers and brand through multisensory marketing directly results into higher prices that consumers are willing to pay. Emotional connections help brands strengthen the bond with customers, which in turn strengthens their sense of brand loyalty and belonging.

Facts

and Figures

Seven out of ten consumers are more willing to recommend a product or service based on the strong emotional connection they feel with the brand itself.
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Create

your own olfactory logo

Scent

your brand

Diffuse

it in the environment

Make it unique

and unforgettable

WHAT IS AN

Olfactory Logo

Is it a unique scent, tailored to exclusively represent your brand

HOW DO YOU CREATE AN OLFACTORY LOGO?

The olfactory logo is an element of Branding. It is not just a scent diffused in the environment but a tool that enters your company’s marketing, communication strategies, transforming your customer buying experience.
Your olfactory logo expresses your values, the characteristics that define your business and the corporate identity you want to remain forever imprinted in your customers’ mind.
Our espertise is to guide you in choosing the olfactory interpretation that best represents you through three stages:

1 In the first phase we study your brand in depth. What is your brand identity? Your mission, your vision? What values do you want to be conveyed through a fragrance? How do you want your customers to feel when they smell your perfume? Your olfactory logo will convey exactly the message you want to convey to your clientele.

2 The second phase is to research, study and develop olfactory proposals that are consistent and in line with your brand analysis. We source the best raw materials that are capable of creating quality fragrances that are hypoallergenic, have safety data sheets and are in line with regulations. All fragrances are IFRA certified and meet the strict non-toxicity standards
for fragrances imposed by the International Fragrance Association.

3 The third step is the submission of the olfactory proposals tailored to you. Once you have selected your iconic and representative olfactory logo, countless will be its applications!

The benefits

CREATING AN OLFACTORY LOGO ALLOWS YOU TO
  • Have a unique and recognizable brand identity
  • Increase the flow of potential customers within your spaces
  • Retain customers for longer time inside your stores
  • Increase customer loyalty
  • Improve the perception of the quality of your product, increase the willingness to buy and the predisposition to pay a higher price for it
  • Improve your staff's level of concentration and well-being
– Nothing awakens a memory like a smell ​-
Victor Hugo

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